The wall between the NFL and casinos gets a little shorter, and a bit more permeable. The National Football League is apparently ready to take a friendlier stance towards casinos in relation to their advertising rules.
The NFL and casinos will be allowed to take part in advertising campaigns in the upcoming season. Due to the change in the NFL’s policy, casinos will now have the opportunity to advertise their properties and amenities in stadiums and in their individual deals with NFL teams. The casinos, however, will not be allowed to advertise any sports book operations that they have.
The NFL and casinos reached this agreement after the United States Supreme Court struck down a federal law that banned sports betting in most states, thus sending it to the individual states to decide whether they would like to legalize and regulate sports books.
Don’t expect any casinos to be sponsoring half time shows this season. The New York Post explains that the decision will exclude casinos with sports books from advertising commercials during games. They can run ads during pregame and postgame analysis shows. This will likely be a large revenue stream for both the NFL and casinos, considering that the advertising opportunities will also include stadium naming rights.
This pivot towards casino resorts also comes at a time when Las Vegas is currently building an NFL stadium, due to be operational for the 2020 season.